PR Account Executive – Consumer, Lifestyle, Fitness & Wellbeing

Please note: This role is being advertised by Latte for fittest. We are providing a job board service and not full service recruitment for this position. All suitable applicants will be sent directly to fittest for review.

About the agency

Love all things health and fitness? fittest could be the agency for you.

fittest is the world’s first agency specialising in communications and strategic brand consultancy for the world of fitness, health and wellness – helping brands and individuals get seen where it matters most.

From clothing brands and gym supplements to fitness tech and competitions, fittest is the one-stop shop for disruptive brands and businesses in the health and wellbeing space.

Their reputation precedes them as a client-centric agency – delivering outstanding results, exceeding clients’ needs and focusing on building strong, long-term relationships. Whether it’s PR, Events, Brand Consultancy, Content or Influencer networks, they’re experts in delighting their clients with an exceptional experience.

Since launching in 2020, they’ve worked with some of the most exciting brands in the sector – from household names such as HYROX, F45 and Sports Direct to innovators that are changing the game such as XENOM. 

Benefits & Culture

fittest is a fantastic agency that is the place to build a fitness-focused PR career. With regular socials, training sessions, and client events, there’s always fun to engage in. A small but mighty team of 12 (and counting!), the team are a friendly, collaborative bunch, united by a love for what they do.

The team receives regular training and development to empower them with the skills and knowledge to excel in a dynamic industry. If you want to join an agency where your career progression is nurtured to thrive, fittest should be on your radar.

• 25 days annual leave
• Weekly team breakfasts
• Health insurance
• Quarterly team socials
• Client perks and discounts 
• Work from anywhere (2 weeks/year)
• Annual discretionary bonuses

About the job

Key responsibilities:

• Drive media relations by actively pitching creative story angles to national, lifestyle, and trade journalists to secure high-impact coverage.
• Stay up to date on media trends, news cycles, and social media conversations to identify reactive PR opportunities for your clients.
• Take ownership of daily media monitoring, building press lists, and drafting coverage reports.
• Write engaging press releases, media pitches, social copy, and creative briefs that capture distinct brand voices.
• Assist the wider team on the ground during experiential pop-ups, press launches, and high-stakes brand stunts.
• Identify, vet, and liaise with digital creators and influencers to support integrated campaign rollouts.

About you

Essential experience:

• 6 – 12 months of experience in a PR specific role.

The ideal candidate:

• You have 6–12 months of experience working within a fast-paced PR or communications agency (internship experience considered).
• You already understand what makes a story engaging, how the UK media landscape operates, and you love the thrill of landing a piece of coverage.
• You possess sharp, accurate writing skills and can adapt your tone easily to suit different client demographics.
• You are someone who thrives in a buzzy, fast-paced environment. 
• You have a strong understanding of how to effectively integrate AI. 
• You are fully comfortable working from a collaborative, energetic office hub in Soho.

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

• Email: [email protected]
• Phone: 07837962088

What happens next?

Our team personally reviews every application. If your profile matches the essential experience requirements (or if we see great potential in your background for future roles), we’ll be in touch within 7 days. We’re committed to providing feedback to all applicants, so you’re guaranteed a direct response from us with the outcome of your application.

This role is being advertised by Latte for fittest. We are providing a job board service and not full service recruitment for this position. All suitable applicants will be sent directly to fittest for review.