PR Senior Account Manager – Travel, Luxury

About the agency

This agency has firmly established itself as one of Australia’s leading luxury travel PR agencies, representing some of the world’s most sought-after hotels, cruise lines, destination boards, airlines, and experiences. Their impressive industry and individual accolades highlight their position as leaders in the space, with many clients trusting them with their brands for years.

From hosting media famils at some of the most luxurious overseas resorts, to promoting tourism at Australia’s iconic natural landmarks, assisting with hotel rebrands, and celebrating cruise expeditions, you’ll be part of campaigns that truly shape how the world experiences travel.

Benefits & Culture

This boutique team is renowned for its strong culture and employee retention, with many team members enjoying long-term careers at the agency. Travel is at the heart of the culture, including annual luxury overseas trips (previous years have found the team at resorts in Bali and Phuket) and occasional regional or international travel opportunities.

Training and development are a priority, with personalised career development plans and access to external courses like CPRA. The team works primarily in a vibrant office environment, with flexibility to work from home for life needs, up to twice a month, and an additional day off once a quarter.

Some of the benefits you can expect include:

• 24 days annual leave
• Annual luxury overseas team trips 
• Occasional regional or international travel
• Bonuses twice a year
• Personalised career development plans

About the job

As Senior Account Manager, you’ll take the lead on some of the world’s most desirable travel and lifestyle brands – from five-star resorts and luxury cruises to iconic destinations. You’ll oversee end-to-end campaign delivery, from ideation and strategy through to execution and reporting, ensuring client KPIs are met with creativity and precision. You’ll drive proactive media engagement, craft standout storytelling moments, and act as a trusted advisor to clients while guiding and mentoring junior team members.

Key responsibilities:

• Lead the planning, strategy, and delivery of PR-led campaigns across luxury travel clients.
  
• Build and maintain strong relationships with key travel, lifestyle, and consumer media to secure meaningful coverage.
  
• Provide expert client counsel, industry insights, and strategic recommendations
  
• Oversee account activity, managing timelines, budgets, and internal resources to ensure exceptional outcomes.
  
• Contribute creative thinking for campaigns, events, and partnerships.
  
• Mentor and support junior team members, fostering professional growth and collaboration.

About you

The ideal candidate:

• You are an existing Senior Account Manager (or a senior Account Manager ready for the step up) coming from an Australian PR agency.
  
• You ideally have experience within travel PR, with experience representing cruise lines being especially advantageous. 
• Exceptional communication, writing, and client management skills.
  
• You have strong media relationships, a demonstrated ability of securing coverage, and a love for storytelling.
  
• Confident leading campaigns and managing multiple accounts with ease.
  
• Enthusiastic about travel and delivering campaigns that create memorable experiences.

Sponsorship

Sponsorship is not available for this role – you must already have the right to work in Australia to be considered.

Interested?

Apply to this role by clicking the button below. For more information, please contact sam@wearelatte.com