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PR Account Director – Consumer

Join a growing independent PR agency with a flat structure, rapid career progression and AI-first approach. In this role, you'll oversee strategy, planning, and senior client counsel across a diverse consumer portfolio.

Key points of interest

  • Location: Sydney (Hybrid)
  • Flexibility: 4 office days/week
  • Salary: $110,000 - $120,000 + super
  • Type: Permanent
  • Specialism: Public Relations
  • Agency or In-house: Agency
  • Ref Number: 1649865
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About the agency

This boutique consumer communications agency, founded by two highly respected industry leaders, delivers integrated, high-impact campaigns across PR, social, and influencer marketing. 

They are true innovators. They’re launching a dedicated events arm that is already gaining immense traction with major global brands. They also pride themselves on being an AI-first agency that has developed a proprietary AI tool designed to automate repetitive tasks and enhance productivity, which is slated to launch as a standalone tech product in late 2026.

Their client portfolio is a dynamic mix of high-profile consumer accounts. They have a track record of heavy-hitting campaigns, from launching a major global dating app in the Australian market to driving record-breaking attendance (with a reach of over 104M) for a premier national women’s sporting event. Their diverse client roster also spans top-tier brands in the automotive, home furniture, baby products, dental care, and fund management sectors.

 

Benefits & Culture

This agency prides itself on a culture entirely devoid of micromanagement and red tape. As a growing independent business, they offer a unique, close-knit environment where every team member is trusted with autonomy, encouraged to bring fresh ideas to the table, and given the opportunity to genuinely shape the future of the agency alongside the founders. 

  • Hybrid & Flexible Working: 4 days in their office (Fridays WFH), with flexibility when you need an extra day at home.
  • Autonomy: A flat structure with zero micromanagement – you are trusted to lead, make decisions, and have a real voice in the business.
  • Rapid career progression: Growth comes through hands-on mentorship from the founders and meaningful stretch opportunities, rather than unnecessary corporate hierarchy.
  • Innovative edge: Work at an AI-first agency utilising proprietary tech to eliminate repetitive, administrative tasks so you can focus on high-value, strategic work.
  • High impact: Leave your mark by helping to scale a tight-knit team and playing a key role in their newly launching events and tech ventures.

 

About the job

  • Oversee strategy, planning, and senior client counsel across a diverse consumer portfolio.
  • Proactively identify upsell opportunities and drive commercial growth within existing accounts – moving beyond standard account servicing.
  • Directly manage, train, and mentor junior team members, taking ownership of their progression and quarterly KPIs.
  • Embrace the agile nature of a growing independent agency by getting into the details and executing alongside the team when needed.

 

About you

Essential experience:

  • You must be a PR Account Director or a seasoned Senior Account Manager with a background in a local PR agency. 

 

The ideal candidate:

  • Has strong commercial acumen with a track record of spotting opportunities, pitching ideas, and organically growing existing client accounts.
  • Is a natural mentor who enjoys guiding and developing junior team members in a supportive, hands-on way.
  • Thrives in a boutique environment – you love autonomy, hate micromanagement, and aren’t afraid to roll up your sleeves.

 

Sponsorship

Sponsorship is not available for this role. You must have an existing right to work in Australia to be considered. 

 

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

 

What happens next?

Our team personally reviews every application. If your profile matches the essential experience requirements (or if we see great potential in your background for future roles), we’ll be in touch within 7 days. We’re committed to providing feedback to all applicants, so you’re guaranteed a direct response from us with the outcome of your application.

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