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SHOOK – PR Account Director – Consumer

Wanna be SHOOK? Join one of Provoke’s fastest growing PR agencies in the UK and work with brands that stand for something. From organic period care to climate action, SHOOK’s campaigns combine the superpower of behaviour design with creativity to make ideas with impact.

Key points of interest

  • Ref Number: 846
  • Industry Section: Brand/Consumer
  • Salary: £43,000 - £50,000
  • Type: Permanent
  • Specialism: Public Relations
  • Agency or In-house: Agency
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About the agency

SHOOK launched in 2020 by power duo Gemma Moroney and Damon Stratt with the financial backing of Hope & Glory. 

SHOOK combines behaviour design and creativity to fix brand, business and behaviour challenges. The agency works across creative, communications and campaigning, helping good brands make a positive impact. 

Recent work has included: defining the purpose and brand narrative of two global brands; putting pressure on government to change policy; and creative comms campaigns for FMCG brands and charities including The Ruth Strauss Foundation. 

After a raft of new wins, they are hiring extensively into the agency at several levels.

This is an exciting time to join the agency. With rapid growth and close access to the two MDs, you’ll be contributing to a lot of different areas of the business.  There won’t be a feeling of hierarchy, it’s a place where you will be able to grow your skills and career quickly. 



SHOOK exists to shake stuff up and make a difference. To work at this agency, you need to be hungry for impact – whether that’s in perception change for a brand or policy change for a charity.

You’ll love getting stuck in to help get the job done and will be someone that enjoys working above and below your role to ensure client deliverables are achieved. 

We promise, you’ll learn fast and have a lot of fun doing it.

SHOOK’s values are a big part of its culture: Open | Honest | Restless | Generous | Fun – there’s more about how these apply to who we’re looking for below. 

Gemma & Damon also feel strongly about the opportunity to build a new agency in the right way, making it an equitable place for everyone. They have a wide range of pledges in place to create an anti-racist, accessible and inclusive place to work and this will always be part of the culture. 


About the job

  • You’ll be supporting 3 – 4 client teams across creative comms campaigns and press office work, mainly with a consumer focus but with some trade/B2B work
  • One of your clients could be an organic period care brand that is incredibly passionate about supporting natural cycle care
  • Another client could be the UK’s largest climate action group campaigning to protect our planet.
  • You’ll take a lead in managing campaigns and clients expectations, ensuring projects are delivered on time. 
  • You’ll get involved in campaigns from start to finish and will also have the opportunity to be involved in creative thinking and new business pitches
  • You’ll manage and help develop junior team members, helping them to develop strong media strategies and ensuring results are delivered
  • You’ll contribute to the strategy, planning and budgeting of campaigns. 


About You

  • For SHOOK, it doesn’t matter what school you went to or where you’re from. What does matter is wanting to make an impact by helping create & deliver for their clients
  • They’re looking for someone who matches their values:
  • Open – you’re open to different points of view and new ways of doing things, interested and curious about new things, open to other people’s perspectives
  • Honest – you aren’t afraid to have an honest conversation
  • Restless – you’re restless to find the right answers, to have your colleagues’ back, to make the best work
  • Generous – you’re someone that goes above & beyond and is generous with how you treat colleagues and clients with time, advice and concern
  • Fun – we’re relaxed (but never reckless), so you’re someone who wants to have fun whilst working hard for clients…you’re also intrigued by the fun-ny little ways people have (because you’ll be learning about our behaviour design led approach)
  • In terms of experience and skills, you should already be at Account Director level or a Senior Account Manager ready to step up, working on consumer comms campaigns including comms/PR, influencer and social media
  • You’ll be able to bring to life examples of where you have been the key client contact, managed expectations, built great relationships and delivered multiple projects on time. 
  • You’ll also be able to show that you think about the impact of campaigns, looking at the how, what and why of the work you and the team are delivering. 
  • You’ll have great consumer media contacts, ideally will have delivered integrated campaigns, and be someone that wants to tackle briefs in a refreshing way. 
  • If you have extra skills like photography, editing, design then that’s also brilliant but not mandatory.


For more information, please contact Chantelle Brown on 0777 209 2085 or email [email protected] You can apply by clicking the button below.

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