This is a rare opportunity to build your own client portfolio within a highly respected communications agency. You will be backed by hands-on founders, a strong brand, and a highly competitive commission structure.
SKMG was founded in 2018 to spark smarter conversations through earned media. The business uses creative thinking, a passion for good writing, and an obsession with behavioural science to build and execute strategies that do more than just make noise: they shift culture in favour of the client. Specialising in proactive brand management, strategy, media relations, executive advisory and reputation, the agency has built a reputation working with some of Australia’s most prominent blue-chip brands across media, marketing, entertainment, property, and technology. In 2025, SKMG began extending that expertise further into the Asia Pacific market.
Co-founded by Neil Shoebridge (a former AFR journalist and Network 10 Director of Communications and Publicity) and Andrew Knowles (listed in both B&T and Cannes Lions 30 Under 30), SKMG’s approach is built around a distinctive framework: act, explain, amplify. That means first focusing on the actual business activity, before shaping how it’s communicated, and amplifying it to audiences who matter. The agency treats earned media as a strategic tool rather than a volume exercise, working directly with C-suite executives to shape business narratives that connect commercial objectives with public understanding.
Current clients include Seven West Media, ARIA, PPCA, QMS, EY, 5D, Social Soup, Decidr, Freecity, Global Branded Residences, Forbes Australia and Atomic 212°. Clients typically stay for years, and the business rarely goes to pitch.
In 2024, the agency secured close to 700 pieces of proactive coverage for Seven West Media. In 2025, it delivered a 200% increase in media coverage for Atomic 212° in the 12 months leading to its sale to Publicis Groupe, and led ARIA’s scripting and communications for several appearances before the Australian Senate.
SKMG also produces COMMPRESS, a Substack read by senior industry practitioners and creators at the bleeding edge of culture alike.
SKMG is a small but high-performing team. People here are trusted to take ownership, think commercially, and deliver outcomes, all with the autonomy to do their best work and the support to keep growing.
In return, the agency offers:
As a senior hire at SKMG, you’ll play a key role in the agency’s next phase of growth, with full ownership to build and grow your own client portfolio across sectors of your choosing. Working closely with the team, you’ll be trusted to lead client relationships end-to-end – from opening doors and shaping proposals through to strategic delivery and long-term account growth. This is a rare opportunity to operate with the autonomy of running your own consultancy, while being supported by the structure, reputation, and security of an established PR agency. In return, you’ll receive a highly competitive commission structure ranging from 20% to 50% on the revenue you generate, in addition to a base salary.
Key Responsibilities
Sponsorship is not available for this role – you must already have the right to work in Australia to be considered.
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