Senior Communications Manager – Luxury Fashion

About the agency

Founded in 1999 by CEO Nikki Andrews, NAC Media Group is a full-service, independently owned strategic communications agency based in Sydney. NAC Media Group works with a diverse mix of the world’s leading luxury brands and a new generation of exciting talent across fashion, beauty, retail, arts and lifestyle, including Dior, Saint Laurent, BOSS, Calvin Klein, Dolce & Gabbana and Tommy Hilfiger.

NAC Media Group creates tightly structured, multi-platform programs spanning strategic counsel, media relations, digital, social and influencer strategy, with a global vision, local insight and the highest level of execution. Working side-by-side with clients to identify immediate and long-term strategic objectives, its integrated offering spans strategic brand management and counsel, media relations, digital and social strategy, influencer marketing and ambassador programs, content creation and showroom representation, supported by event creative and execution. For over a decade, NAC Media Group has also managed the overarching communications for Australian Fashion Week, communicating the identity of the local industry to an international audience. Across all of its work, NAC Media Group offers clients a global vision with local insight.

Independent in attitude and operation, NAC Media Group represents brands it connects with and is passionate about. With BOSS recently announced as a sponsor of the Australian Open and preparations for Australian Fashion Week 2027 underway, this is an exciting time to join an agency at the forefront of Australia’s fashion and luxury landscape.

Culture

NAC Media Group is a small, highly experienced team that works closely across clients and projects. The agency is built on long-standing relationships with clients, media and talent, many spanning more than two decades, and benefits from strong client retention. Representing global luxury houses requires meticulous attention to detail, commercial awareness and a genuine understanding of how brands connect with culture.

About the job

NAC Media Group is looking for a Senior Communications Manager to lead strategy and delivery across a portfolio of luxury fashion and lifestyle brands, including Dior, Saint Laurent, BOSS and Australian Fashion Week. You’ll translate client objectives into considered programs across media, social, influencers and culture. You’ll also continue to develop your leadership and strategic capabilities.

Some key duties include:

• Manage senior day-to-day client relationships, acting as a trusted advisor and delivering an exceptional standard of client service.
• Develop and lead integrated communications strategies, from strategic planning through to implementation and reporting.
• Lead influencer marketing, KOL and ambassador programs, from talent selection and briefing through to content, amplification and results.
• Drive media relations across print, digital and broadcast, securing considered coverage that reflects each brand’s positioning.
• Identify opportunities to connect brands with relevant cultural moments across fashion, sport, art, food and lifestyle.
• Oversee campaign timelines, budgets and reporting, using insights to inform future strategy.
• Support the delivery of brand activations and events where required.
• Mentor and support junior team members.

About you

Essential experience:

• Established Senior Account Manager (or equivalent) experience within a PR agency or a relevant in-house communications role, with a minimum of 6+ years experience.
• Experience within fashion, luxury lifestyle or premium consumer brand communications.

The ideal candidate:

• You’re a polished communicator who builds genuine, long-term relationships with clients, media and talent, and represents luxury brands with credibility.
• You’re strategically minded, translating client objectives into tailored brand stories across media, social, influencers and culture.
• You understand the role of influencer and digital strategy in building brand relevance, and know how to align brands with the right talent.
• You take ownership of accounts and campaigns, using sound judgement to drive work forward and knowing when to seek counsel.
• You bring meticulous attention to detail and understand the level of care required when working with the world’s leading luxury brands.
• You thrive in a fast-paced environment, balancing competing priorities while maintaining the highest standards of execution.

Sponsorship

Sponsorship is not available for this role. You must have an existing right to work in Australia to be considered. 

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

• Email: [email protected]
• Phone:  0422 412 787

What happens next?

Our team personally reviews every application. If your profile matches the essential experience requirements (or if we see great potential in your background for future roles), we’ll be in touch within 7 days. If you don’t meet the essential experience requirements or are not suitable for future Latte roles, please consider your application rejected if you haven’t heard from us within 7 days.