PR Account Executive – Travel, Lifestyle

About the agency

This agency has firmly established itself as one of Australia’s leading travel PR agencies, representing some of the world’s most sought-after hotels, cruise lines, destination boards, airlines, and experiences. Their impressive industry and individual accolades highlight their position as leaders in the space, with many clients trusting them with their brands for years.

From hosting media famils at some of the most luxurious overseas resorts, to promoting tourism at Australia’s iconic natural landmarks, assisting with hotel rebrands, and celebrating cruise expeditions, you’ll be part of campaigns that truly shape how the world experiences travel.

Benefits & Culture

This boutique team is renowned for its strong culture and employee retention, with many team members enjoying long-term careers at the agency. Travel is at the heart of the culture, including annual luxury overseas trips (previous years have found the team at resorts in Bali and Phuket) and occasional regional or international travel opportunities.

Training and development are a priority, with personalised career development plans and access to external courses like CPRA. 

Some of the benefits you can expect include:

• 22 days of annual leave
• Occasional regional or international travel
• Annual bonuses
• Personalised career development plans

About the job

As an Account Executive, you will step into a fast-paced, high-visibility role at the heart of Australia’s leading travel PR agency. You’ll act as a primary bridge between prestigious global travel brands and the media, driving the narrative for hotels, airlines, and world-class destinations. This isn’t just a desk job; you’ll be immersed in a vibrant boutique culture where you’ll help execute high-profile campaigns and activations, manage media famils, and contribute to the strategic growth of clients who have trusted this agency for years.

Some of your key duties will include:

• Proactively pitch story ideas to travel, lifestyle, and trade media to secure high-quality coverage for clients.
• Draft engaging press releases, media alerts, newsletters, and social media content tailored to various travel audiences.
• Assist in the planning and execution of media famils, press trips, and launch events for luxury resorts, hotels, and cruise lines.
• Monitor media coverage and prepare comprehensive monthly reports to demonstrate campaign impact.
• Act as a reliable point of contact for clients, providing regular updates and participating in brainstorms for upcoming projects.
• Build and maintain strong relationships with key journalists, influencers, and industry stakeholders.

About you

• You have a solid foundation, with between 1 – 1.5 years of experience, in public relations (agency or in-house), with a demonstrated passion for the travel and tourism sector.
• You possess superior writing skills and the confidence to pitch to senior editors and media outlets.
• You can juggle multiple accounts and deadlines with ease, maintaining close attention to detail in a fast-moving environment.
• You have an existing network of media contacts or a proven ability to build rapport with journalists and influencers quickly.
• You are a team player who thrives in a boutique setting and is eager to participate in a culture that values travel, luxury, and long-term career growth.

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

• Email:  sam@wearelatte.com
• Phone: +61 422 412 787

Our team reviews every application personally. If you don’t hear from us within 7 working days, it means we won’t be progressing your application this time.