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Fight or Flight

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The facts

Team Size: 20

Location: London, Soho (hybrid)

Hours: Flexible

A few big names...

About Fight or Flight

On an inspired mission to disrupt the B2B market, Fight or Flight (FoF) was born to help B2B brands turn heads, raise pulses, and make headlines – why should consumer brands get all the fun?

A boutique Soho-based B2B PR agency

In a sector dominated by whitepapers, webinars, and lacklustre product stories, FoF work with B2B brands that are anything but boring. They create interesting stories and campaigns that demand curiosity, are impossible to ignore, and provoke a human response that earns attention and drives behaviour change. You guessed it – this is where their name comes from.

FoF is packing a punch when it comes to their client work, agency reputation, and team growth. Since launch, they’ve more than trebled their headcount to a team of 20, and made a big name for themselves on the PR awards circuit:

  • Winner – PRCA New Consultancy of the Year 2021
  • Winner – B2B Marketing Best Public Relations Campaign 2020
  • Silver – B2B Marketing B2B PR Agency of the Year 2021
  • Finalist – PR Week New Consultancy of the Year 2021
  • Finalist – B2B Marketing Best Use of Social Media / Influencer Marketing 2021
  • Finalist – PR Moment Campaign of the Year 2022
  • Finalist – PR Moment B2B PR Agency of the Year 2022
  • Finalist – PR Moment Best Approach to Diversity & Inclusion in PR
  • Finalist – PR Moment New Agency of The Year 2022

For an agency that’s coming up 2 years old, one of the most impressive things about them is their employee retention. Every effort has been made to foster a culture of unity and togetherness and it shows.

Flexible, hybrid working

With consciousness and priority placed on supporting a healthy work/life balance, Fight or Flight work flexibly to a hybrid policy. With an inspiring office in the heart of Soho, they encourage the team to meet 2-3 days/week in the office.

B2B brands that are anything but boring

Tapping into the creativity and tactics usually reserved for consumer-brand campaigns, FoF firmly believes there’s no excuse for B2B to be boring. They only take on interesting clients who are open to their out-of-box thinking and ideas.

Since launch, the agency has created the world’s first ‘Dress Release’ for printing firm Roland DG, helped LinkedIn to make sense of the new world of work, launched Sky Connect’s challenger broadband service for SMBs, and brought humble digital health start-up eConsult out of the shadows and into The Independent, Forbes and Sifted.

Diversity & Inclusion

FoF is committed to building an agency that’s inclusive and welcoming to everyone. They put actions to their words, and make moves that have created an agency (and PR sector) where diversity is celebrated and everyone can thrive – professionally and personally.

  • They were one of the first agencies to sign PRCA’s Accessible by Design initiative.
  • Apprentices have been hired through PRCA’s PR & Communications Assistant Standard program, helping pioneer the change to create a more inclusive future for the PR industry.
  • 68% of employees are female, and 40% of senior agency roles are occupied by women – the target for next year (2023) is 50%.
  • 26% of the agency’s permanent employees come from ethnic minority backgrounds.


Scroll down to check out Fight or Flight’s live job opportunities, or email [email protected] for more information.


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