Fight or Flight

In a sector dominated by whitepapers, webinars, and lacklustre product stories, Fight or Flight (FoF) exclusively work with B2B brands that are anything but boring. On a mission to disrupt the B2B market, this is an agency that creates campaign after campaign that turns heads, raises pulses, and makes headlines – why should consumer brands get all the fun?

Following 34% revenue growth in 2023, their reputation precedes them as one of the fastest-growing PR agencies in the UK - ranking number 94 in the PRWeek 2024 Top 150 (the youngest agency to make the list!).

Not only this, but their winning streak of industry awards is a testament to their excellent work and culture. Most recent achievements include:

• Best Branded B2B Podcast Series at Campaign’s Audio Advertising Awards 2024
• Best Digital Marketing Campaign at the PRCA Digital Awards 2024
• Best Use Of Creativity in B2B at the PRMoment Awards 2024
• The Drum Awards for B2B Grand Prix Award 2023
• The Drum Awards for B2B Agency of The Year 2023
• B2B Marketing Awards Agency of The Year 2023
• PRCA UK Best B2B Technology Campaign 2023
• EMEA Sabres Technology Software & Services Campaign 2023

Client portfolio

There’s some magic in FoF’s bold approach to B2B comms – it demands attention, creates conversation and wins awards. It’s this creativity that continues to win big names. Here’s a handful of their clients:

• LinkedIn
• Trainline
• Oracle
• Github
• Expedia
• Nokia

Culture

Fight or Flighters – better known as “Foffers” – come to work every day determined to shake up the world of B2B. If you want to accelerate your PR career and have fun with B2B brands, Fight or Flight is the agency for you.

Recently securing a prestigious rank in Campaign’s Top 100 Best Places to Work in 2024, this agency should be on your radar if you’re looking for your next role in B2B comms.

FoF rocks work-life balance and is big on nurturing a collaborative team culture. They attract top-tier talent and reward them with best-in-class benefits and exciting work. (It’s no surprise people join this agency and stay a long while!).

Diversity & Inclusion

FoF is an agency that celebrates and champions diversity of gender, ethnicity, age, sexual orientation, religious beliefs and socio-economic background. They actively advocate for diverse talent, holding themselves accountable against meaningful KPIs - DEI stats are published on their website very 6 months. They also ensure concrete actions are made to back up commitments and keep progress moving forward.

Some of the initiatives in place include:

• PRWeek UK Ethnicity & Gender Pay Gap Survey - They voluntarily submit their data for the PRWeek UK Ethnicity & Gender Pay Gap Survey which gets published online. Transparency promotes progress within the agency and in the wider industry.
• The Taylor Bennett Foundation - They take part in The Taylor Bennett Foundation training programme and host at least 2 masterclasses a year.
• DEI training - They provide ongoing DEI training to all Foffers and have annual DEI listening sessions.

Interested in joining Fight or Flight?

You're in the right place! Latte is Fight or Flight's exclusive talent partner. We work in partnership with Fight or Flight to find top talent for their team. We’re embedded in their agency culture, so we can give you a detailed insight into what it’s like to work there, including client work, benefits, and career progression. We're also on hand to give you personalised advice and interview prep to help you ace your interviews and land the role. 

Get in touch with Fight or Flight's Talent Lead: [email protected]