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Fight or Flight

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The facts

Team Size: 25-30

Location: Soho, London (hybrid)

A few big names...

About Fight or Flight

In a sector dominated by whitepapers, webinars, and lacklustre product stories, Fight or Flight (FoF) exclusively work with B2B brands that are anything but boring. On a mission to disrupt the B2B market, this is an agency that creates campaign after campaign that turns heads, raises pulses, and makes headlines – why should consumer brands get all the fun?

Since launching in 2020, they’ve more than trebled their headcount and continue to be on a strong growth curve. Following 86% revenue growth in 2022, their reputation precedes them as one of the fastest-growing PR agencies in the world. Not only this, but their winning streak of industry awards is a testament to their excellent work and culture. Most recent achievements include:

  • PR Week Awards 2023 – Best B2B Campaign (Shortlisted)
  • PR Week Awards 2023 – Best Specialist Agency (Shortlisted)
  • PR Week Awards 2023 – Best Financial Services Campaign (Shortlisted)
  • PR Week Awards 2023 – Best Technology Campaign (Shortlisted)
  • PR Week Awards 2023 – Best Use of Content (Shortlisted)
  • PR Week Top 150 2022 – Fight or Flight are one of the first agencies created this decade to be included on this list
  • PRCA UK Awards 2022 – Small Consultancy of the Year
  • The Drum B2B Awards 2022 – Best PR Campaign
  • The Drum B2B Awards 2022 – Best Brand Purpose Initiative
  • The Drum B2B Awards 2022 – Best Limited Budget Campaign

If you want to accelerate your PR career and have fun with B2B brands, Fight or Flight is the agency for you.


Client portfolio

There’s some magic in FoF’s bold approach to B2B comms – it demands attention, creates conversation and wins awards. It’s this creativity that continues to win big names. Clients include:

  • LinkedIn
  • Amex
  • Expedia
  • GitHub
  • Trainline
  • Quantexa



The Fight or Flight team – better known as ‘Foffers’ – are determined to use their creativity to shake up the world of B2B. On a huge growth journey, the agency has grown from three co-founders to over 30 full-time Foffers across London and New York in just over 3 years.

Dedicated to an outcomes-focused environment, FoF is one of the best PR agencies to be part of. This is an agency that rocks work-life balance and is big on nurturing a collaborative team culture. They attract top-tier talent and reward them with best-in-class benefits and exciting work. (It’s no surprise people join this agency and stay a long while!).

Recently crowned one of Campaign Magazine’s ‘Best Places to Work’, Fight or Flight should be on your radar if you’re looking for your next B2B PR opportunity.


Diversity & Inclusion

FoF is an agency committed to proactively creating an inclusive environment that celebrates and champions diversity of gender, ethnicity, age, sexual orientation, religious beliefs and socio-economic background. Going beyond the average agency, FOF actively advocates for diverse talent, holding itself accountable against meaningful KPIs. They also ensure concrete actions are made to back up commitments and keep progress moving forward.

A note from Fight or Flight on Diversity & Inclusion:

“It’s important to us that everyone gets an equal opportunity to shine and showcase their unique skills and abilities. If you are a neurodiverse candidate, please do let us know if you need any additional support such as time extensions, breaks, or other adjustments during the interview process, and we will happily accommodate.”


Interested in joining Fight or Flight?

Email [email protected] for more information on live roles or join our talent pool to be the first to know about relevant opportunities at Fight or Flight.

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