PR (Senior) Account Director – Lifestyle, Beauty, Fashion

About the agency

This is an agency where earned media meets world-building. It represents a portfolio of fashion, beauty and lifestyle brands, from local favourites to global names, and its work goes well beyond the press release. Production is delivered in-house, talent is managed in-house, and the brand experiences it creates are ones people genuinely want to be part of. Past work includes events for some of the world’s most recognised luxury fashion houses.

The agency also represents its own roster of creative talent, including photographers, videographers, directors and stylists. That gives the team direct access to exceptional creatives and full creative control, from first idea to final shoot.

You can see the difference in the work. Recent projects include:

• turning an unexpected everyday venue into an after-dark beauty world, complete with cocktails, a DJ and interactive product moments;
• unveiling a fashion retailer’s new flagship store through a cafe pop-up;
• taking a footwear collection from concept to campaign shoot;
• transforming a weekend coffee run into a launch moment for a new skincare range.

The agency’s brand partnership work has also been recognised on national industry award shortlists.

For a consumer PR professional, this is a rare chance to stay rooted in your PR strengths while seeing campaigns through a much wider lens and bringing them to life in a tangible way.

Benefits & Culture

This is a tight-knit, founder-led team where everyone rolls up their sleeves. The agency values grafters: people who know a great campaign doesn’t depend on a big-name brand or a big budget, just the right insight. One week you might be working with a global ambassador. The next you might be flicking through a homewares magazine to spot trend angles for a cookware launch. If you love that kind of creative problem-solving, you’ll feel right at home.

Key benefits include:

• 4 extra days off each year
• Hybrid working, with 2 days from home each week
• Hands-on exposure to the production side of the business, from shoots to experiential
• The chance to upskill in organic social, helping manage channels for leading beauty and homewares brands

About the job

This is a true 2IC role. As (Senior) Account Director, you’ll be the strategic lead across the agency’s PR portfolio and the founder’s right hand. Alongside the head of production, you’ll sit on the senior leadership team. You’ll own the strategy, news angles and client counsel across your accounts, and you’ll have a real say in how the agency grows.

Some of your key responsibilities:

• Lead a portfolio of fashion, beauty and lifestyle accounts, owning senior client relationships, strategic direction and the quality of everything delivered.
• Develop insight-led communications strategies and sharp news angles, and be the trusted counsel clients turn to first.
• Work hand in hand with the production team and in-house creative talent to take ideas from concept through to shoots, events and experiential activations.
• Lead and mentor the PR team, setting high standards, building capability and empowering them to own their work.
• Contribute to the growth of the business as part of the leadership team, from organic account growth and new business to process improvement.
• Keep a strong commercial focus across your portfolio, making sure campaigns deliver impact for clients and the agency.

About you

Essential experience:

• Consumer PR agency experience at Account Director level or above, with a track record of independently leading client relationships, developing strategy and managing a portfolio of accounts.
• Strong media relations across consumer lifestyle, beauty or fashion, with proven results earning coverage through creative angles rather than brand name alone.

The ideal candidate:

• A grafter with a can-do attitude, who gets creative on any budget and is driven by a genuine commitment to results.
• A confident strategic thinker with excellent news instincts, able to lead the thinking on accounts and counsel clients with authority.
• Commercially minded and excited by building a business, from growing accounts to improving the way the team works.
• A grounded, collaborative leader who enjoys developing talent and is energised by working alongside production and creative specialists.

Sponsorship

Sponsorship is not available for this role. You must have an existing right to work in Australia to be considered.

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

• Email: [email protected]
• Phone: 0422 412 787

What happens next?

Our team personally reviews every application. If your profile matches the essential experience requirements (or if we see great potential in your background for future roles), we’ll be in touch within 7 days. If you don’t meet the essential experience requirements or are not suitable for future Latte roles, please consider your application rejected if you haven’t heard from us within 7 days.