PR Account Manager – Consumer, F&B

About the agency

With over two decades of experience, this forward-thinking agency has evolved into an all-encompassing creative powerhouse. They support some of the most influential global and national brands, delivering comprehensive services that blend PR, social, influencer marketing, content, digital, and event management. Despite their growth and diversification, they remain proudly independent, ensuring a unique, nimble approach to every project.

Originally founded by an industry veteran who went on to create a world-renowned beverage brand, this agency has always been a pioneer in creativity and innovation. Under the leadership of a new MD, whose background in advertising has expanded their creative horizons, they’ve become known for tackling fully integrated, through-the-line campaigns. This was evident in 2023 when they beat leading advertising giants in winning a competitive pitch for a global alcohol brand’s biggest launch in over a decade. 

The agency’s commitment to exceptional, non-traditional campaign strategies has not gone unnoticed. They delivered over $700k worth of production in-house in 2023, and they’ve recently led a $1M summer campaign for an iconic alcohol brand, spanning PR, OOH, digital, TVC, and social channels. 

Benefits & Culture

The agency operates from its newly renovated, dog-friendly office in the heart of the CBD. The MD is known for her calm and supportive leadership style that prioritises a balanced work environment where results speak louder than hours logged. This focus on well-being translates to minimal overtime and a dynamic yet sustainable workload.

Team retention is stellar: half of the 20-person PR team has been with the agency for over 3 years, with many marking 6 or more years, and their senior leadership team includes directors with tenures of longer than 9 years.

• 22 days of annual leave
• Your birthday and work anniversary off each year
• Early finishes on Fridays throughout the summer
• Annual wellness budgets 
• Regular Lunch & Learns

About the job

As a PR Account Manager, you will take ownership of day-to-day client relationships and drive the strategic execution of high-profile, fully integrated consumer campaigns. Bridging the gap between big-picture strategy and flawless execution, you will manage a talented team, ensuring deliverables cross the finish line seamlessly. In this role, you will act as a trusted partner to both your clients and agency leadership, steering creative concepts into massive, headline-grabbing consumer moments.

• Serve as the primary strategic counsel for major food, beverage, and global alcohol brands, managing budgets, client expectations, and campaign timelines.
• Oversee the delivery of comprehensive campaigns that blend traditional PR, out-of-home (OOH), digital, content creation, and social media.
• Manage, mentor, and nurture a tight-knit PR team (SAEs and AEs), fostering a collaborative environment focused on long-term professional growth.
• Lead high-level media relations and influencer strategy, leveraging the agency’s reputation to secure major national coverage and impactful brand partnerships.
• Monitor account profitability, oversee campaign production budgets, and identify opportunities for organic account growth.
• Collaborate closely with agency directors and creative leads to develop non-traditional, award-winning pitch strategies for new and existing business.

About you

Essential experience: 

• You must be an existing Account Manager (or seasoned Senior Account Executive) coming from an Australian PR agency to be considered for this role. 

The ideal candidate:

• You have a track record of working on consumer lifestyle, food, beverage, or FMCG accounts.
• You possess the ability to look beyond traditional PR, comfortably navigating through-the-line campaigns that include digital, social, and experiential elements.
• You maintain strong, top-tier media and industry relationships, with a deep understanding of the current consumer and media landscape.
• You exhibit exceptional project management skills, effortlessly keeping large-scale campaigns, budgets, and cross-functional teams organised and on schedule.
• You are confident in presenting bold, creative ideas to senior clients and playing an active role in competitive new business pitches.

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

• Email: sam@wearelatte.com
• Phone: 0422 412 787