PR Senior Account Executive – Consumer, F&B

About the agency

With over two decades of experience, this forward-thinking agency has evolved into an all-encompassing creative powerhouse. They support some of the most influential global and national brands, delivering comprehensive services that blend PR, social, influencer marketing, content, digital, and event management. Despite their growth and diversification, they remain proudly independent, ensuring a unique, nimble approach to every project.

Originally founded by an industry veteran who went on to create a world-renowned beverage brand, this agency has always been a pioneer in creativity and innovation. Under the leadership of a new MD, whose background in advertising has expanded their creative horizons, they’ve become known for tackling fully integrated, through-the-line campaigns. This was evident in 2023 when they beat leading advertising giants in winning a competitive pitch for a global alcohol brand’s biggest launch in over a decade. 

The agency’s commitment to exceptional, non-traditional campaign strategies has not gone unnoticed. They delivered over $700k worth of production in-house in 2023, and they’ve recently led a $1M summer campaign for an iconic alcohol brand, spanning PR, OOH, digital, TVC, and social channels. 

Benefits & Culture

The agency operates from its newly renovated, dog-friendly office in the heart of the CBD. The MD is known for her calm and supportive leadership style that prioritises a balanced work environment where results speak louder than hours logged. This focus on well-being translates to minimal overtime and a dynamic yet sustainable workload.

Team retention is stellar: half of the 20-person PR team has been with the agency for over 3 years, with many marking 6 or more years, and their senior leadership team includes directors with tenures of longer than 9 years.

• 22 days of annual leave
• Your birthday and work anniversary off each year
• Early finishes on Fridays throughout the summer
• Annual wellness budgets 
• Regular Lunch & Learns

About the job

As a PR Senior Account Executive, you’ll step into a fast-paced, high-energy role at the intersection of culture, lifestyle, and consumer goods. You will be the day-to-day driving force for a dynamic portfolio of food, beverage, and household consumer brands, translating client goals into impactful media coverage and buzzworthy campaigns. Balancing strategic media relations with nimble account management, you will mentor junior staff, assist with creative brainstorming sessions, and maintain flawless execution across multiple channels.

• Develop and execute proactive media pitching strategies, leveraging established relationships with consumer lifestyle, food, and beverage journalists to secure high-tier coverage.
• Write and edit high-quality press materials, including press releases, creative pitches, media alerts, and client briefing documents.
• Supervise and mentor junior team members (ACs and AEs), providing constructive feedback on writing, pitching, and professional growth.
• Participate actively in creative brainstorming sessions for existing clients, bringing fresh consumer insights to the table.

About you

Essential experience: 

• You must be an existing Senior Account Executive coming from an Australian PR agency to be considered for this role. 

The ideal candidate:

• You have a track record of working on consumer lifestyle, food, beverage, or FMCG accounts.
• You hold a growing rolodex of strong contacts across national consumer media, food and drink publications, and lifestyle vertical editors.
• You demonstrate exceptional written and verbal communication skills, with an innate ability to find the unique hook that grabs an editor’s attention.
• You live and breathe consumer culture, with a sharp eye for emerging food trends, social media shifts, and pop culture moments.
• You thrive in a fast-paced agency environment, with the ability to manage multiple client deadlines simultaneously.

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

• Email: sam@wearelatte.com
• Phone: 0422 412 787