PR Lead (In-house) – Electrical recycling

About Material Focus

Material Focus is an award-winning, independent, mission-driven not-for-profit on a journey to solve one of the UK’s fastest-growing environmental challenges: electronic waste (e-waste). Operational since 2020, they are a small but mighty 14-person team. 

Material Focus collaborates across the sector, producing thought leadership, research and innovation funding to catalyse the development of a thriving circular electricals system. From Hypnocat Holograms to partnering with artists on massive toaster installations, Recycle Your Electricals (by Material Focus) runs high-impact, creative consumer campaigns. Their mission? To change what people do with their old electricals, to save valuable materials inside them from going to waste. Over 75% of the materials inside our tech and gadgets can be recycled, yet millions are still binned or stashed away in drawers.

Recycle Your Electricals, the primary consumer-facing campaign, is a nationwide initiative designed to shift public behaviour towards e-waste by inspiring, educating and encouraging everyone across the UK to act. From funding community drop-off points to executing major national cultural activations, they make recycling small electricals both mentally and physically easier for millions of people. 

Benefits & Culture

Material Focus offers a supportive, progressive, and highly collaborative environment where personal growth is encouraged.

• Join a mission-driven team with the autonomy to shape and evolve a high-profile national PR campaign where your creativity and organisation directly benefits the planet
• A central London hub with flexible hybrid working options to balance team collaboration and focused remote execution
• A progressive hiring policy that actively welcomes diverse perspectives
• Join a highly inclusive, mission-driven culture where personal growth and work-life balance are actively encouraged

About the job

As the in-house consumer PR Lead, you will take ownership of developing and executing multi-channel PR campaigns that spark national conversation and drive real behavioural change. Responsibilities include:

• Deliver high-impact consumer PR plans on time and within budget, securing consistent, high-quality placements across national print, broadcast, and online media. The goal is to drive campaigns that lead to behavioural change. 
• Inspire, educate and encourage the public to reuse and recycle electricals through the Recycle Your Electricals campaign. Recent campaigns have included identifying and highlighting new trends like FastTech which include vapes. 
• Write, edit, and oversee the creation of consumer media releases, thought leadership articles, case studies, and blogs optimised for search engines.
• Forge and maintain close bonds with national newsrooms, environmental journalists, and digital influencers to amplify campaign messages.
• Monitor, analyse, and evaluate your PR results. 

About you

The organisation is looking for an experienced, proactive, creative and highly organised PR Lead who pairs an analytical mind with a genuine passion for sustainability. 

• You possess 8+ years of professional consumer PR experience gained either within a fast-paced agency or an in-house communications team, ideally with consumer behaviour change experience. 
• You have an exceptional eye for a news hook and a proven track record of translating complex behavioural data into simple, headline-grabbing narratives.
• You understand how social media directly integrates with traditional media relations to drive cohesive, integrated campaigns.
• You are completely comfortable managing agency partners, tracking day-to-day budgets, and using workflow tools. 

Interested?

Apply to this role by clicking the button below. For more information, please get in touch: christabel@wearelatte.com