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PR Manager – Luxury Drinks

The distilling of Whiskey is an art form and this award-winning, luxury Irish whiskey brand takes its craft incredibly seriously. In this PR Manager role, you’ll lead and grow out their PR division and supercharge their story – perfect for a social butterfly who loves wining & dining journalists!

Key points of interest

  • Ref Number: 763
  • Industry Section: Food & Alcohol
  • Salary: £35,000 - £70,000 DOE
  • Type: Permanent
  • Specialism: Public Relations
  • Agency or In-house: Agency
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About the Company

Hailing from the home of whiskey, Ireland, this company is succeeding in revitalising the whiskey landscape and bringing back its traditional Irish values. Adopting a unique distilling process that sets it apart from the rest, it has secured some of the whiskey world’s highest accolades for a multitude of its products.

It prides itself on the passion it holds for whiskey and its origins, and this is one thing that is a consistent feeling in each of its 23-strong team.

They split their work between Dublin and London, with crafting and distribution being based in Dublin and marketing in London. As a hypergrowth business, they seek to grow at a rate that isn’t comparable to other similar whiskey brands.

The company is truly a luxury brand, with support from other high-end names in the luxury food + drink industries. They have made headlines repeatedly with each new product and have strictly managed this through earned media – a PR Manager’s dream.

As their Youtube channel also details, they are very invested in sharing their expertise and regularly post about their one-of-a-kind crafting process. Their visuals already have a highly funded, and polished look as some of their latest ads are testament to.

Product advancements have led to one of their latest releases being a unique integration of their whiskey with technological innovation, creating something never seen before. If you are passionate about whiskey and the future of the industry, this role is really a no-brainer.


About the Role

  • Autonomy:You’ll be the PR lead, leaving you with a lot of autonomy and the opportunity of building a team yourself. The next hire is likely to be a PR & Events Executive, and there is scope in the future for the PR Manager to manage an external agency on projects.
  • Campaigns:You would be charged with operating and creating PR campaigns for any of their upcoming products. This would also include raising awareness for award consideration as this brand builds its prestige.
  • Collaboration:You will be working alongside a full social team, including: Marketing, social, content, 3 videographers, a prominent journalist consultant and an award-winning consultant with documentary awards from Tribeca Film Festival. Aside from this, this company also has a very prominent sister company which is also a whiskey distillery.
  • Family environment: the team is very close and considers themselves a family – with their main bonding factor being whiskey.
  • Wine & Dine: As the sole PR manager, a sizeable budget is kept aside to wine & dine journalists – an element of the role that you would be actively encouraged to pursue. Sounds like a pretty good deal.


About you

  • Experience in the Luxury Drinks Industry: Essential to the procurement of this role is prior experience specifically in the Luxury Drinks Industry, amounting to between 5 and 8 years’ experience, up to 10 years’ experience is useful in this job. This experience can also dictate your salary.
  • Independent Worker: Initially working by yourself on the entire PR offering for the firm, you would need to have clear, creative strategies for the company to follow as they pursue their hypergrowth model.
  • Passion for Whiskey: It goes without saying that within a brand as passionate and driven as this one, where the whole ethos revolves around the unique crafting of whiskey and the maintenance of this culture, that their employees must share that fire.
  • Entrepreneurial: In this role, the candidate will be required not only to orchestrate stand-out PR campaigns, but to wine & dine journalists and industry hot-shots in order to drum up more press for the brand. A candidate with a wealth of luxury drink industry experience and knowledge would be a perfect fit for this role, especially with an established network in the industry.


Perks and Culture

  • Enhanced pension scheme
  • End of month staff entertainment: Finish at 3 on Friday for drinks + hanging out
  • Canteen fully stocked for all dietary requirements
  • Free alcohol (who’d have guessed?)
  • Office bar (surprised?)
  • Annual awards + Review for promotions
  • Sister company is another prominent whiskey distillery.


For more information, please contact Chantelle Brown by on [email protected] | 0777 209 2085

You can also apply by clicking the button below.


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