PR Associate Director – Sports, Consumer

About the agency

Want to create change that matters? Excited about working on big global brands? Want to be part of a big agency that invests in its people? This could be the place for you. 

This agency is a global PR powerhouse, focused on generating serious (earned-first) attention for household-name brands across Consumer, Corporate Affairs, Technology and Healthcare. A major UK train operator, a Swiss chocolate brand, a global optical retail chain, and an iconic kids’ craft brand all sit within this agency’s diverse portfolio – giving you the opportunity to work on both UK-led and global campaigns. 

Recent accolades include wins at the PRWeek Awards (2025), Creative Moment (2025) and the Cannes Lions Grand Prix (2024) – not to mention several shortlists for the upcoming PRCA and The Drum Awards. Following these wins, the agency has welcomed an influx of new business, and is looking to make several new hires into the consumer team to meet client demand.

Benefits & Culture

Collaborative by design with lots of opportunity to lead, this agency is ideal for someone who thrives on autonomy and is driven to propel their PR career. 

Being a large global agency comes with perks: structured career progression, comprehensive benefits, and ongoing investment into personal development. This agency stands out for its approach to salary transparency, with clear career progression guidelines and benchmarked salary bands that ensure each employee is fairly compensated – and knows exactly how to reach the next level. 

Operating a hybrid model, this agency works two days a week from its Central London office. Office days are often combined with in-person training programmes and social activities to make the most of in-person collaboration.

• Work-from-anywhere scheme
• Structured learning & development programme
• Annual community day
• £50 monthly wellbeing allowance
• Regular team socials 
• Life Assurance
• Income Protection scheme 
• Private Medical Insurance
• Childcare vouchers
• Holiday buy-back scheme
• Gym discount 
• +more

About the job

This is a senior, established Associate Director opportunity sitting at the intersection of sport, culture, and consumer brand partnerships. You’ll play a leading role across global, sports-heavy accounts, acting as a trusted senior advisor to clients while shaping work that lives beyond traditional PR.

Key responsibilities:

• Act as the senior lead for a sports-driven global brand, overseeing high-profile activations and major sporting moments.
• Lead the hero account, delivering purpose-led campaigns that combine sports performance, wellness, and earned impact.
• Direct global sponsorship activations, including the potential to activate on-site at major international events like the Grand Prix and World Cup.
• Act as a senior client counsellor, providing strategic advice and earned-first thinking across complex, multi-market briefs.
• Partner closely with internal creative, strategy, and influencer leads to execute through-the-line campaigns.

About you

The ideal candidate:

• You are an established Associate Director (or strong Senior AD) with large PR agency experience. 
• You have deep, demonstrable experience leading sports, performance, or wellness brands, with a strong instinct for athlete-led storytelling.
• You bring credibility in managing major brand partnerships and integrated campaigns that go beyond “standard” PR.
• You have been trained in high-calibre agency environments and are confident leading senior client rooms and large teams.

Sponsorship 

Sponsorship is not available for this role – you must already have the right to work in the UK to be considered.

Interested?

Apply to this role by clicking the button below. For more information, please get in touch:

• Email: hannah.matebele@wearelatte.com
• Phone: 07367 056808

Our team reviews every application personally. If you don’t hear from us within 7 working days, it means we won’t be progressing your application this time.