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PR Account Director – Consumer – Australia

Make the move to sunny Sydney, Australia and work at a new kick-ass agency that is winning some of the best briefs down under.

Key points of interest

  • Ref Number: 776
  • Industry Section: Brand/Consumer
  • Salary: $95,000 - $125,000 AUD + Super Pension Fund
  • Type: Permanent
  • Specialism: Public Relations
  • Agency or In-house: Agency
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About the Agency

This agency is one of our first Australian clients and we couldn’t be more excited. They are on the hunt for a consumer PR Account Director who has experience working in a UK PR Agency. 

They launched in 2019 and have already grown to a team of 7 people. (This is considered fast growth in the Aussie market). Last year revenue grew by 127% and they have won a bunch of big consumer brand clients. 

Their entrepreneurial spirit allows them to adapt quickly to changing client and market needs. This is why they’re winning briefs over the big global agencies. 

2021 saw them win 11 PR awards including: 

  • Winners at Mumbrella CommsCon for Agency of the Year
  • Winners at Mumbrella CommsCon for Best Consumer PR Campaign 
  • Winners at Mumbrella CommsCon for Best Content-Led PR Campaign
  • Winners at the PR Awards Asia for Best Integrated Market Campaign (Gold)
  • Winners at the Public Relations Institute of Australia for Best Consumer Campaign (Gold)
  • Winners at the Public Relations Institute of Australia for National Campaign of the year (Gold)

Here are some examples of their client work,  

  • Raising Awareness – In their first 4 months of operation, this agency landed a deal with one of the world’s leading social media brands. They used their platform to increase awareness around the Great Barrier Reef’s environmental issues. The campaign encouraged 18-24 year olds living in Australia to amplify their political voice and can help make a change. A combination of experiential, influencer, social and PR activity helped create 51 million swipe-ups and 38 million in earned reach.

  • Tourism & Technology – They helped their client in developing an integrated campaign that played on Australia’s iconic travel quote ‘’Where the bloody hell are you?’’. The creative helped an unknown navigation brand (used by hikers) become mainstream. The social, digital and OOH campaign delivered 50% uplift in YOY sales, 106% uplift in Google searches, 27 million PR reach. 

 

Culture

As a small and nimble team that delivers big award winning work, you can expect to be hands-on with the strategy & creative process no matter what your level. They have lunch and learns, have hired the former CEO of One Green Bean as their development consultant and go to things like the theatre, new pubs and galleries together. 

Some of their employee benefits include: 

 

  • 20 days holiday – with a 3 week shut down over the Christmas period
  • Hybrid working – interchanging between 2-3 days working from home and the rest in office, with the latter part of the week in office to prioritise social gatherings
  • Culture Club – quarterly budget for the team to go out and enjoy live events or performances, such as comedy nights and musicals

 

About the Job

  • This Account Director role is a key hire for the business, helping to relieve the Founder of senior client responsibilities. You will be the 2nd senior hire for the agency. 
  • As the AD you will take over the key leadership of some of their leading consumer clients, while ensuring upkeep and client satisfaction is at an all time high
  • You will manage a portfolio of 4-5 key clients with a team of JAE’s to AM’s to help deliver the work. 
  • Provident client counsel, develop team members and help the agency continue their growth. 

 

About You

  • You will ideally be an established Account Director at a consumer PR agency or an experienced Senior Account Manager who is ready to develop their career in a more senior role
  • You’ll be ready to make the jump from working in the UK to working and living in Australia, ideally within 3-4 months of securing the position
  • You will have experience working on integrated consumer PR campaigns for big brands, while being able to show examples of client work 

 

Apply for role