About the Agency:
This independent consumer agency launched just 5 years ago and has already achieved some major milestones. This includes growing their revenue by 127% in just a year, winning some of the best big-name consumer brands, and earning 20+ industry awards.
Their entrepreneurial spirit and ability to quickly adapt to changing client and market expectations has allowed them to win briefs over the big global agencies. Some recent examples of the excellent campaigns they have worked on include:
- Raising Awareness: In the first 4 months of operating, they landed a deal with one of the world’s leading social media brands. Using their platform to raise awareness around Great Barrier Reef environmental issues, their campaign encouraged 18 – 24 year olds in Australia to amplify their political voice and encourage change. A combination of experiential, influential, social, and PR activity helped create 51 million swipe-ups and a reach of 38 million.
- Tourism & Technology: They helped their client develop an integrated campaign where they took a relatively unknown navigation brand and propelled them into the mainstream. The social, digital, and OOH campaign helped deliver a 50% uplift in YOY sales, 106% uplift in Google searches, and a 27 million PR reach.
Culture
- The agency works as a small but nimble team of 15. Their team is close-knit, ensuring that everyone is involved in the strategic and creative process.
- You can enjoy benefits such as flexible hybrid working (3 days in the office each week), and quarterly social budgets for team outings.
About the Job:
As experts in innovative earned media, this agency is keen to elevate their delivery in social media and content. Before now, they have been partnering with external agencies for execution but they now want to bring this expertise in-house – where you will lead the charge.
- Lead Generation: Identify and convert potential leads, working closely with senior leadership to refine and sell the agency’s unique propositions in social media and content.
- Strategy Development: Collaborate with key stakeholders to shape and execute social media strategies that drive brand awareness and engagement.
- Client Management: Engage with high-profile consumer clients to deliver integrated campaigns that align with their brand goals.
- Campaign Execution: Oversee the execution of social media campaigns, ensuring a hands-on approach during the first 6-12 months to drive success.
- Creative Oversight: Work with in-house and external teams to produce compelling content that stands out in the crowded social media landscape.
- Industry Insight: Utilise your deep understanding of social media trends and metrics to advise clients and guide campaign strategies.
About you:
- Experience: Proven track record in social media strategy, preferably within a fast-paced agency environment. Experience with earned creative, influencer marketing, and social delivery is a must.
- Leadership: Ability to lead and mentor teams, with a hands-on approach in the initial phase of the role.
- Business Acumen: Strong understanding of how to identify, pitch, and convert leads into long-term clients.
- Creative Vision: A knack for producing and overseeing content that not only engages but drives measurable brand performance.
- Flexibility: Open to part-time arrangements, particularly for candidates with head-of-level experience
Interested?
For more information, please contact Sam by email – sam@wearelatte.com. You can apply by clicking the button below.