Enthral – PR Senior Account Director – Consumer

About the agency

Enthral is a leading storytelling agency with offices in Sydney and Melbourne, specialising in earned media, creative and content. With a legacy entrenched in production, the agency was founded 11 years ago and has since evolved into a full-service PR powerhouse. Their unique approach begins with strategy and seamlessly transitions into execution across creative, production, influencer engagement and social media. With a team of former journalists, producers and PR professionals, storytelling is at the heart of everything they do.

Their approach to PR is deliberate and values-driven. They only accept client briefs they truly believe in to ensure the team remains passionate and motivated. Their media strategy is based on strong industry relationships and highly personalised pitching, allowing them to consistently achieve strong media cut-through. Creative and PR strategies are developed hand-in-hand, with the capability to also deliver standalone creative campaigns when required.

Operating at the intersection of culture, creativity and media; Enthral partners with some of the country’s most exciting brands across fashion, travel, lifestyle and FMCG categories. The agency blends sharp media instincts with content fluency, ensuring every campaign has cultural relevance and visual impact.

This is an agency where you’ll be empowered to think big, act boldly and deliver work that earns attention.

Benefits & Culture

Enthral places a strong emphasis on creating a workplace where people genuinely enjoy coming to work. The agency operates as one unified team across Sydney and Melbourne, with no state-based silos. Weekly all-agency WIPs and regular travel between offices ensure the team remains closely connected. The structure is deliberately flat which fosters a culture of shared ownership, mutual respect and hands-on mentorship.

The team is made up of both PR and production professionals, reflecting Enthral’s foundation and ongoing strength in creative execution. Approximately half of the team comes from a production background and they play a key role in shaping campaign ideas right from the start. Brainstorms are collaborative, with creative minds contributing alongside PR practitioners to ensure campaigns are strategically strong and executionally integrated.

Whether you’re leading a major campaign, shooting social content on the fly, or brainstorming angles for a national news moment, you’ll be backed by a team that genuinely values what you bring to the table.

The basics:

• 22 days of annual leave
• Hybrid working – 4 office days/week
• Ideal start date: July – August 
• Onboarding: a 3 day paid induction in Melbourne upon starting your new role

Perks you’ll love:

• Birthday and ME Day – two additional paid days off each year for personal celebration and mental health
• Annual Charity Day – the chance to give back to the community with the team
• Unforgettable Christmas Parties – from cruises to glamping escapes, Enthral knows how to celebrate
• Monthly Coffee Card – because great work deserves great coffee
• Cross-City Collaboration – opportunity to occasionally work from Enthral’s Melbourne office

About the job

Enthral is seeking a current Senior Account Director (Sydney based) with extensive experience in the Australian PR agency landscape. This SAD will be responsible for driving earned media storytelling, leading the development of earned media strategies, and ensuring that the strategies generate cut through across their broad client mix.

Some of your key duties and responsibilities may include:

• Lead earned-led strategies across a diverse range of sectors, including consumer brand, travel and leisure, fashion retail, fast food, and FMCG. Your portfolio may include clients the likes of Mars brands (confectionery and petcare), Kia, and McDonalds.
  
• Lead on influencer and talent management strategy, by identifying the best talent to meet client briefs and achieve excellent results
  
• Lead and support the team with end-to-end event and activation implementation, including managing event suppliers and budgets, guest lists and event management
  
• Manage the day-to-day of client relationships to ensure accounts are running smoothly and to a high standard
  
• Guide and mentor a team of media specialists, supporting them in drafting compelling media materials, creative mailers, media pitching, and converting best in class PR coverage
  
• Play a leading role in writing proposals and responding to pitch briefs

About you 

The ideal candidate thrives in a collaborative environment, loves the buzz of agency life, and is laser-focused on delivering results and value for clients. They are also highly organised, detail-oriented and committed to excellence in every facet of their work.

What Enthral is looking for:

• An existing Senior Account Director with strong experience in an Australian PR agency
  
• An impressive network of journalist contacts, a deep understanding of the media landscape, and a natural flair for editorial storytelling
  
• Demonstrated experience in leading talent and influencer campaigns
  
• A track record of planning and delivering successful events and activations
  
• High attention to detail, operational excellence and a passion for delivering exceptional client service
  
• A proven ability (and passion) for writing new business proposals and pitch responses
• Experience in social and digital content creative and execution will be advantageous
• A willingness to get hands-on with execution – whether that’s supporting content creation, reviewing assets, or jumping in to help the team troubleshoot when it counts. You lead from the front and aren’t afraid to roll up your sleeves.

Sponsorship

Sponsorship is not available for this role – you must already have the right to work in Australia to be considered.

Interested?

Apply to this role by clicking the button below.

For more information, please contact Sam Zarouba – sam@wearelatte.com / +61 422 412 787