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Director of Consumer Communications – Global

Join Deliveroo in this career-defining opportunity that will see you lead their global consumer PR strategy. Help to define Deliveroo’s creative campaigns and set the tone of voice for the brand.

Key points of interest

  • Ref Number: 541
  • Industry Section: Brand/Consumer
  • Salary: Discussed on briefing
  • Type: Permanent
  • Specialism: Public Relations
  • Agency or In-house: In-House
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About Deliveroo

When you first think about Deliveroo, you probably think of getting great food to your house in less than half an hour. Awesome right? But behind the scenes is the real story.  This story is one of high growth, huge challenges and an enormous opportunity ahead. It began with their founder Will, arriving in London 7 years ago and finding it almost impossible to order great food, despite the wealth of incredible restaurants in the city.  Fast forward, and Deliveroo operates in 12 markets with over 60,000 riders who deliver orders from 80,000 takeaways and restaurants in over 500 cities worldwide.

Latte has worked closely with Deliveroo for the past 4 years, helping them to build their consumer PR team.

They’re a dynamic bunch who deliver outstanding campaigns that have an impact. An iconic piece of work includes their #ForTheMidwives campaign, raising funds for the ‘best delivery service’ in the nation. Another includes their Missing People campaign that helped reunite 3 missing people with their loved ones.

Culture

Deliveroo has a collaborative and fast-paced work culture. The PR team are proactive problem solvers, creative thinkers and motivated to help Deliveroo continue its amazing growth rate.

They know that that opportunity ahead of them is immense. The global food market is valued at £7.7 trillion but only 1% of it is currently online. Contrast that with the digital disruption of countless other industries – from banking and travel to retail and communications – it’s clear that their journey in the food sector has only just begun. Deliveroo is already a multi-billion dollar company.

 

About the job

  • You will oversee the planning and executive of consumer PR stories across all markets. This will include taking ownership for the creative output within PR, deciding on what channels are appropriate and ensuring a consistent tone of voice.
  • You will lead on integrating PR and Social Media (Paid and Organic) and be involved in broader marketing strategies (CRM, TVC, OOH, digital). This position will also manage the global brand social media team.
  • One of the most exciting aspects about this opportunity is the fact that, as part of the Consumer team within Deliveroo, you’ll play a key part in integrating marketing and PR, making sure campaigns are fully integrated.
  • You’ll dive into the numbers looking at campaign effectiveness, market segmentation and where budgets should be allocated for maximum impact.
  • You’ll be one of Deliveroo’s main brand guardians, working closely with the corporate communications team to ensure their reputation is managed appropriately.

 

About You

  • Both in-house and agency side experience will be considered for this role.
  • You must be an established PR Director or Communications Director with experience working on major consumer brands that are creative, challenging the status quo and operate globally. (Please note this role is Board Director / Global Director level).
  • You’ll be able to demonstrate that you have been the key lead in developing and implementing integrated consumer PR strategies on a global level, with demonstrable results.
  • Experience in working with marketing teams and ensuring campaigns align is also a key requirement.
  • You’ll be a champion for marketing and PR to work in an integrated manner, not in silos.
  • A key part of this role is managing the global team, and agencies, that focus on earned media. As such, you must be skilled in knowing what creative ideas work for earned media, how different parts of the business can be affected by a campaign and have the ability to help the team tap into the news agenda.
  • You will have a track record of coming up with and implementing creative ideas for earned media in different countries

 

For more information, please contact Dean Connelly on 07544 431 759 or email [email protected] You can apply by clicking the button below.

 

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